Aerie Design Highlights
Aerie is American Eagle’s intimates and loungewear brand, and I’ve worked across multiple projects from branding to packaging. Each assignment was rooted in thoughtful design decisions, building systems and visuals that feel fresh, approachable, and aligned with how the brand connects with its customers.
Smoothez Shapewear
Smoothez is Aerie’s take on shapewear that’s made to move with you. I designed the logo around the idea of a soft first layer that blends with the body, inspired by the smooth, easy feel of a smoothie. The logo was used across product, in store signage, social, and online, helping tie the whole line together in a simple, approachable way.
Undies Multipacks
Aerie asked for a new year-round three pack assortment to grow their underwear collection. I designed a bold, fit focused system color coded by fabric, helping the packs stand out on shelf and making the shopping experience easier and more intuitive for customers.
