Oreo x Star Wars
Creative Directors: Eric Dennis, Mike Cuthell
Group Design Director: Zulema Orozco
Design Director: Dee Duncan
Senior Designers: Tracey Wong, Luis Valencia
Designer: Elizabeth Stakofsky
Oreo and Lucasfilm partnered with our team for an exciting collaboration: Oreo x Star Wars. The special edition packs showcased custom cookies inspired by both the Light Side and Dark Side of the Force. As a longtime fan, getting to help bring this to life was a dream, and the work later received recognition from major award shows including Cannes Lions, Clios, Effies, and others.
This project was a true team effort. I collaborated closely with creative directors, copywriters, art directors, designers, and even the legendary Greg Hildebrandt, the artist behind the original 1977 Star Wars poster. Together, we developed packaging, cookie embossments, and a complete visual identity system for the launch.
My Role
Designed cookie embossments and packaging rooted in the Light vs Dark concept, making sure the creative stayed true to the strategy
Helped build out the full visual identity for the launch, creating key visuals, in store posters, and supporting marketing materials
Presented design directions and concepts to leadership, Lucasfilm, and Mondelēz, explaining the thinking and craft behind each choice
Ensured all cookie and packaging assets met technical specs and print requirements so everything produced matched the creative vision
The Cookies
We highlighted lightsaber-wielding characters to emphasize red vs. blue coloring, while also featuring fan favorites like Chewbacca, R2-D2, and C-3PO.
The Packs
The packs brought the Light vs. Dark theme to life through bold color choices and character placement that really drove the idea home. Greg Hildebrandt illustrated the characters in his iconic style, and we arranged them to feel like a dynamic action scene.
The Result
This launch quickly became something special. The work picked up more than a dozen industry honors across shows like Cannes Lions, Clios, Effies, Gerety, and The One Show. The response from fans and the press was incredible, with more than 1,094 placements and 7.3 billion earned impressions from outlets like Hypebeast, Collider, Food & Wine, People, and Mashable. It even made its way onto The Tonight Show with Seth Meyers, and Mark Hamill chimed in as well, helping the project find a real place in both Oreo history and Star Wars fandom.
