Oreo x Star Wars
Creative Directors: Eric Dennis, Mike Cuthell
Group Design Director: Zulema Orozco
Design Director: Dee Duncan
Senior Designers: Tracey Wong, Luis Valencia
Designer: Elizabeth Stakofsky
Oreo and Lucasfilm partnered with our team for an exciting collaboration: Oreo x Star Wars. The special-edition packs showcased custom cookies inspired by both the Light Side and Dark Side of the Force. As a longtime fan (and huge nerd), getting to help bring this project to life was an absolute dream come true.
This project truly took a village. I had the opportunity to collaborate with an incredible cross-functional team—creative directors, copywriters, art directors, designers, and the legendary Greg Hildebrandt himself (the artist behind the original 1977 Star Wars poster!). Together, we developed packaging, cookie embossments, and a full visual identity system for the launch.
My Role
Designed cookie embossments and packaging inspired by the core concept of Light vs. Dark that aligned with strategy
Ensured all cookie and packaging designs met technical specs for print accuracy and compliance
Presented design concepts to leadership, Lucasfilm, and Mondelez (Oreo) in clear concise decks
Created additional marketing materials such as key visuals and posters for in-store teams
The Cookies
We highlighted lightsaber-wielding characters to emphasize red vs. blue coloring, while also featuring fan favorites like Chewbacca, R2-D2, and C-3PO.
The Packs
The packs brought the Light vs. Dark theme to life through bold color choices and character placement that really drove the idea home. Greg Hildebrandt illustrated the characters in his iconic style, and we arranged them to feel like a dynamic action scene.
The Result
The collaboration created significant buzz and was featured in top media outlets like HypeBeast, Collider, Food & Wine, and People. It even showed up on The Tonight Show with Seth Meyers, and yes..even Mark Hamill himself tweeted about it!
