Disney World of Frozen Theme Park
Executive Creative Director: Kurt Fries
Creative Director: Chris Kloet
Associate Creative Director: Tara Remiasz
Group Design Director: Zulema Orozco
Senior Art Director: Lukas Reichert
Senior Designer: Jojo Uhila
Designer: Elizabeth Stakofsky
Disney approached Dentsu Creative to design the logo and campaign for the grand opening of World of Frozen at Hong Kong Disneyland. The park celebrates Summer Snow Day, and the logo drew from traditional rosemaling to connect the design back to the films and the park’s visual language. What started as a single campaign mark soon grew into a full identity system used across merchandise, signage, and more.
We also created key visuals that brought the magic of the land to life. With warm, welcoming moments featuring Elsa, Olaf, and Sven, and the Hong Kong mountains adding a sense of scale, each visual was crafted to feel immersive and give guests a glimpse of what it’s like to step into the world of Frozen.
My Role
Developed the brand identity system, from color and typography to the full set of key visuals
Designed layouts and supported final retouching, keeping strategy at the center of every decision
Focused on highlighting the key elements of the park to create a cohesive and welcoming visual experience
Collaborated with cross functional teams across Dentsu and Disney, presenting work to senior leaders and guiding creative refinements through production
The logo
The Summer Snow Day logo took inspiration from the rosemaling seen throughout the Frozen films and the park’s design language, giving it a clear visual link to the world. We built a color palette that could shift with the seasons, creating spring, summer, and winter versions that stayed true to the story while keeping the identity fresh throughout the year.
Key Visuals
For the key visuals, I designed the original concept and layout, and supported some of the final retouching. We wanted the imagery to feel warm and inviting, with Elsa welcoming guests into the park and the Hong Kong mountains creating a sense of scale and immersion. Secondary key visuals highlighted different moments throughout the land and brought in other familiar Frozen characters to build recognizability and excitement. Every design decision tied back to the core strategy, focusing on giving guests a sense of what it feels like to see the entire park come to life in front of them and making the whole system feel cohesive and crafted.
