Disney approached Dentsu Creative to design a logo and campaign for the grand opening of their newest theme park, World of Frozen, at Hong Kong Disneyland. The park celebrates Summer Snow Day, the day Anna and Elsa saved the kingdom through an act of true love. The logo was inspired by traditional rosemaling, tying together the Frozen story with a visual style that runs throughout the park. What started as just a campaign logo ended up being used across merchandise, signage, and more.

Along with the logo, we created key visuals that captured the magic of the park and the beautiful Hong Kong landscape. Featuring fan favorites like Elsa, Olaf, and Sven, the visuals were created to feel warm and welcoming, giving guests a sense of belonging and inviting them to truly “let it go” like never before.